Winked is a meditation app launching in October 2021. Developed during the pandemic, the app offers tailor-made classes, practices, and a strong sense of community to individuals looking to become joyful adults. Winked brought me in during their branding stage; first to help create their visual identity, and then to strategize and build their digital campaign as a placeholder while the app developed. We designed a unique language that speaks directly to the brand’s mission: “the right combination, at the right time, creates the magic of Adulting Joyfully”.
Logo concepting- in collaboration with Tiny Wins
Early-stage mockups of in-app collages. We used a combination of digital collage and bright colors to create an immersive world where each asset was designed to make the audience smile.
Social Media Posts
Email newsletter cover: Do You Procrastinate?
Most brands report low rates of email opens and to tackle this problem, we decided to send our weekly emails with a quirky and thought-provoking visual header in line with the brand’s visual identity
Email newsletter cover: Working Moms Can You Have It All?
Art Director: Mary Wagner
Account Lead: Lauren Lobello
Agency: Sasha Group
I was hired to be a temporary creative at the Sasha Group, a subdivision of Vayner X, to help service Hain Foods, a global manufacturer of organic and natural food and body products. I worked closely with the associate creative director, copywriter, accounts lead, and media expert to create assets and partake in brainstorms for their brands - Greek Gods, Earth’s Best, Live Clean, and Yves. Hain is committed to creating a visual identity focused on its products.
Greek Gods is a new yogurt brand that wants to focus on the texture and taste of its product. We used a combination of iIllustration and bold design elements to complement their flavor
Social campaigns for Earth’s Best, a food brand for children, were targeted at young moms. We used bright colors and interactive style posts to stand out from competitors
Live clean wanted graphics, in both French and English, for paid media campaign on their freshwater shampoo. The ask was to focus on the product’s plant-based ingredients and ethical manufacturing processes.
Co Creator: Keya Shah
In 2020 an opportunity presented itself when The Mend, a sustainable startup packaging company asked if I could help design a logo and brand identity for them. I quickly became interested in the similarities of branding and storytelling and took on a series of freelance branding projects to understand how my practice as an illustrator could inform the principals of design.
Mend is a sustainable packaging company. They needed a logo and visual identity for their company.
I like to start by brainstorming ideas on a page.
For this logo, we decided to pair a hand-drawn natural element with a heavier font
An illustration style helps tell The Mend story consistently through multiple platforms.
I developed a name and logo for Peek, a subscription food box for baked goods. After testing out several names with smaller focus groups we landed on Peek, a quirky play on the phrase “peek a boo”. The illustrated elements satisfied the client’s interactive vision for the brand.
Along with the logo I was engaged to create a box for delivery of their baked goods. We decided to design the roof with a custom illustration and keep the base as a solid, heavier anchor. The illustration can be cut from the box and used as a postcard.
When designing a t-shirt, tote bag, or packaging material, my
go-to is to adapt an illustration-based approach. Illustration helps simplify complex ideas while enhancing the brand’s values and culture in a more exciting way.
International Yoga Day
The Art of Living, in collaboration with the Indian Consulate, hosted a yoga session in Times Square to celebrate International Day Of Yoga. I was asked to design t-shirts that incorporated three elements: yoga, New York City, and Art of Living’s logo.
Bed Sty Strong
I designed a t-shirt for Bed Stuy Strong,a mutual aid group. During the pandemic, they would invite local artists to create merchandise for a monthly sale in collaboration with bonfire. I wanted the t-shirt to focus on BedStuy’sdiverse culture and used a limited palette as a stylistic choice.
Swayamvacare is an Indian pharmaceutical company that makes natural products from different kinds of mushrooms. I created illustrations for their high-end packaging and used simple lines against an earthy background to best compliment their product.