Winked!

 

scope

Digital Design

Art Direction

Visual Development

Strategy

Consulting

Copywriting 

summary

Winked is a meditation app launching in October 2021. Developed during the pandemic, the app offers tailor-made classes, practices, and a strong sense of community to individuals looking to become joyful adults. Winked brought me in during their branding stage; first to help create their visual identity, and then to strategize and build their digital campaign as a placeholder while the app developed. We designed a unique language that speaks directly to the brand’s mission: “the right combination, at the right time, creates the magic of Adulting Joyfully”. 

Divyakshi Kedia/Design
Divyakshi Kedia/Design

Logo concepting- in collaboration with Tiny Wins

Divyakshi Kedia/Design
Divyakshi Kedia/Design
Divyakshi Kedia/Design
Divyakshi Kedia/Design
Divyakshi Kedia/Design
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Divyakshi Kedia/Design
Divyakshi Kedia/Design

Early-stage mockups of in-app collages. We used a combination of digital collage and bright colors to create an immersive world where each asset was designed to make the audience smile. 

Divyakshi Kedia/Design

Social Media Posts 

Divyakshi Kedia/Design

Email newsletter cover:  Do You Procrastinate?

Most brands report low rates of email opens and to tackle this problem, we decided to send our weekly emails with a quirky and thought-provoking visual header in line with the brand’s visual identity

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Email newsletter cover: Working Moms Can You Have It All?

Graphic Design 

Animation 

Illustration 

Hain 
Celestial

scope

team

Art Director: Mary Wagner

Account Lead: Lauren Lobello

Agency: Sasha Group

summary

I was hired to be a temporary creative at the Sasha Group, a subdivision of Vayner X, to help service Hain Foods, a global manufacturer of organic and natural food and body products. I worked closely with the associate creative director, copywriter, accounts lead, and media expert to create assets and partake in brainstorms for their brands - Greek Gods, Earth’s Best, Live Clean, and Yves. Hain is committed to creating a visual identity focused on its products. 

 

Greek Gods

Greek Gods is a new yogurt brand that wants to focus on the texture and taste of its product. We used a combination of iIllustration and bold design elements to complement their flavor

Divyakshi Kedia/Design
Divyakshi Kedia/Design
Divyakshi Kedia/Design
Divyakshi Kedia/Design
Divyakshi Kedia/Design
Divyakshi Kedia/Design

Earth's Best

Social campaigns for Earth’s Best, a food brand for children, were targeted at young moms. We used bright colors and interactive style posts to stand out from competitors

Divyakshi Kedia/Design
Divyakshi Kedia/Design
Divyakshi Kedia/Design
Divyakshi Kedia/Design

Live Clean

Live clean wanted graphics, in both French and English, for paid media campaign on their freshwater shampoo. The ask was to focus on the product’s plant-based ingredients and ethical manufacturing processes. 

Divyakshi Kedia/Design
Divyakshi Kedia/Design

Branding

 

scope

Visual Identity 

Branding 

Logo

team

Co Creator: Keya Shah

summary

In 2020 an opportunity presented itself when The Mend, a sustainable startup packaging company asked if I could help design a logo and brand identity for them. I quickly became interested in the similarities of branding and storytelling and took on a series of freelance branding projects to understand how my practice as an illustrator could inform the principals of design. 

Mend

Mend is a sustainable packaging company. They needed a logo and visual identity for their company. 

Divyakshi Kedia/Design

I like to start by brainstorming ideas on a page.

 For this logo, we decided to pair a hand-drawn natural element with a heavier font

Divyakshi Kedia/Design
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Divyakshi Kedia/Design
Divyakshi Kedia/Design
Mend_-packaging.png
Divyakshi Kedia/Design

An illustration style helps tell The Mend story consistently through multiple platforms.

Divyakshi Kedia/Design

Peek

I developed a name and logo for Peek, a subscription food box for baked goods.  After testing out several names with smaller focus groups we landed on Peek, a quirky play on the phrase “peek a boo”. The illustrated elements satisfied the client’s interactive vision for the brand.

Divyakshi Kedia/Design
Divyakshi Kedia/Design
Divyakshi Kedia/Design
Divyakshi Kedia/Design
Divyakshi Kedia/Design
Divyakshi Kedia/Design
Divyakshi Kedia/Design

Along with the logo I was engaged to create a  box for delivery of their baked goods. We decided to design the roof with a custom illustration and keep the base as a solid, heavier anchor. The illustration can be cut from the box and used as a postcard.

Print

scope

Illustration

Design

summary

When designing a t-shirt, tote bag, or packaging material, my 

go-to is to adapt an illustration-based approach. Illustration helps simplify complex ideas while enhancing the brand’s values and culture in a more exciting way. 

 

International Yoga Day

The Art of Living, in collaboration with the Indian Consulate, hosted a yoga session in Times Square to celebrate International Day Of Yoga. I was asked to design t-shirts that incorporated three elements: yoga, New York City, and Art of Living’s logo.

Divyakshi Kedia/Illustration
Divyakshi Kedia/Illustration
Divyakshi Kedia/Illustration
Divyakshi Kedia/Illustration
Divyakshi Kedia/Illustration

Bed Sty Strong

I designed a t-shirt for Bed Stuy Strong,a mutual aid group. During the pandemic, they would invite local artists to create merchandise for a monthly sale in collaboration with bonfire. I wanted the t-shirt to focus on BedStuy’sdiverse culture and used a limited palette as a stylistic choice.

Divyakshi Kedia/Illustration
Divyakshi Kedia/Illustration
Divyakshi Kedia/Illustration

Swayamvacare

Swayamvacare is an Indian pharmaceutical company that makes natural products from different kinds of mushrooms.  I created illustrations for their high-end packaging and used simple lines against an earthy background to best compliment their product.

Divyakshi Kedia/Illustration
Divyakshi Kedia/Illustration
Divyakshi Kedia/Illustration